Green Hills Market to Use OfferWorks Software for Promotion Management

Syracuse, NY: February 1, 2009. The Center for Advanced Retail Technology at Green Hills Market today announced it has incorporated OfferWorks, a provider of promotion management software services, into its operations.

“For the past decade, we've worked at the leading edge of gathering, understanding and using customer data in retail,” said Gary Hawkins, a board member of CART. “We believe that OfferWorks provides immediate value to the grocery retailer for promotion creation, communication, and feedback. Green Hills for example is projected to save fifteen man hours per week with OfferWorks' software. We are excited to lend our experience in guiding this company as it grows within the grocery industry.”

CART will provide OfferWorks a live retail environment to integrate to, as well as to distributors and manufacturers, to maximize the product suite’s effectiveness. “I look forward to working with Gary and his team in developing strategy to guide our continued growth,” said Kent Rhodes, CEO of OfferWorks. “CART has hosted tours with some of the world’s most notable retailers and manufacturers, so we are excited that they see so much promise in OfferWorks.”

About OfferWorks: OfferWorks is a personalization and offer management software system (SaaS) that manages and analyzes the promotional marketing campaigns for grocery and other retail environments. Through OfferWorks, retailers use their current ad planning creation files and distribution network: the system automates the process, saving valuable man hours and reduces errors. It then creates promotions based on which targeted ad channel is desired: print media; web; in-store media; and targeted, personalized promotions to the customers email or mobile phone. Finally, it can track those promotions and provide feedback based on OfferWorks Analytics and report creator.

About the Center for Advanced Retail Technology: CART brings the Retail 3.0 ecosystem vision to a live retail environment. CART’s mission is to enhance industry learning through store visits featuring hands-on experience and behind-the-scenes views into technologies used. CART also works with media and publication partners to generate exposure and education around new solutions bringing value to the industry and consumers. CART provides best-of-class companies a place to implement, test, and operate new technology solutions and services in a store with real shopper interaction, supported by extensive data collection across products and shoppers for analytical purposes. CART is a service of Hawkins Strategic, LLC