OfferWorks Announces New Store Trial with Spencer’s Fresh Markets

Sacramento, CA. January 29, 2009 – OfferWorks, a provider of Promotion Management Software Services to the grocery retail environment, announced today that it has launched a product trial with Spencer’s Fresh Markets, Arroyo, CA . These store trials continue the process which began with product testing in the San Francisco, CA area and Green Hills Market, Syracuse, NY.

“Our success in proving out the return on investment with Green Hills has opened the door to many new opportunities.” Said Kent Rhodes, CEO of OfferWorks. ”Spencer’s is looking to not only save time and money but also expand their current promotional opportunities to include email and in-store media. Our OfferWorks software system allows a five store chain, such as Spencer’s to expand their marketing opportunities and drive additional traffic.”

Spencer’s Fresh Markets are located the central coast of California. They are headquartered in Arroyo Grande. They are locally owned and operated and are one of the largest independents in the areas. They specialize in servicing the local market is. Their motto is: “Where Freshness is Local.” They just acquired their fifth store which will be opening soon in San Louis Obispo. John Spencer is the owner and has run the operation since 1996 and operation on servicing the community.

“Spencer’s Fresh Markets is excited to begin using this promotion software system and to take what once was a time consuming process and automate. This will allow us to expand our marketing reach and frequency with no increase in existing staff structure or promotional dollars.” Stated Dan Zarling, DSD Director with Spencer’s Fresh Markets. “Our goal is to eventually drive promotions right to the individual customer level,”

OfferWorks is a centralized personalization and offer management platform that manages and analyzes the promotional marketing campaigns for grocery and other retail environments. Through OfferWorks you can work with your current ad planning creation files and your distribution network. The system automates the process, saving valuable man hours and reduces errors. It then builds your promotions based on the ad channel you wish to target: Print, Web, In Store Media, and even customer mobile devices and email. Finally, OfferWorks has the ability to track the promotions and provide feedback. For additional information, please contact Jerry Norris at (916) 351-2527 or Scott Miles at (916) 761-8951 or visit www.offerworks.com.